Modern farming relies on electric motors to drive everything from irrigation systems to processing lines. When these motors fail, the impact is immediate; crops can be lost, operations come to a halt, and costs escalate. NewElec offers intelligent motor protection and control solutions designed to keep agricultural equipment running safely and efficiently, even in challenging rural environments.
Our advanced relay systems are trusted across South Africa’s farming sector for their reliability, durability, and ease of use. Whether managing a small-scale farm or a large agro-processing facility, NewElec provides the protection you need to operate with confidence.
Solving Common Challenges in Agriculture
Agricultural operations often take place in remote locations with unstable power supply, exposure to dust and moisture, and limited access to technical support. This makes electrical protection not just a precaution, but a necessity. When a borehole pump runs dry or a pivot motor trips in peak season, every minute of downtime affects productivity.
Common risks include:
- Pump failure caused by dry-run, overload, or single phasing
- Undetected faults in pivot or borehole systems
- Energy loss from inefficient or unprotected motors
- Manual control systems with limited fault visibility
NewElec relays are built to address these challenges. With rapid response to faults, real-time diagnostics, and field-configurable features, our solutions reduce maintenance, extend equipment life, and help prevent costly breakdowns.
Designed for Key Agricultural Applications
Our motor protection relays are ideally suited for:
- Irrigation pumps (centrifugal, submersible, borehole)
- Centre pivot and sprinkler systems
- Grain mills and feed production lines
- Fruit and vegetable conveyors and washers
- Cold storage compressors and fans
- Agitators, mixers, and blowers in poultry or dairy facilities
Each application comes with its own set of risks, and NewElec’s range of relays ensures you have the right level of protection and control, without overcomplicating your setup.
Contact NewElec Today
The Smarter Path to Automation
NewElec’s Why Wait to Automate™ approach gives agricultural operators a practical starting point to modernise their systems without the need for expensive upgrades or complete overhauls. Our relays integrate easily with automation platforms, offering features such as local and remote diagnostics, event and fault logging, and compatibility with SCADA or PLC systems using Modbus or PROFINET protocols. With intuitive configuration tools—whether via PC or Bluetooth—farmers and processors can gain greater visibility and control over their equipment, making it easier to improve efficiency, reduce downtime, and future-proof their operations one step at a time.
Smart Features Built for the Field
Dry-run, overload, and undercurrent protection
Earth leakage and phase failure monitoring
Wide voltage range for rural and solar installations
Compatible with variable speed drives (VSDs)
IP65-rated enclosures for harsh outdoor conditions
Bluetooth-enabled setup for quick configuration
Remote diagnostics and performance monitoring
Every NewElec relay comes equipped with features that support demanding agricultural use
30 Year Lifespan
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Why Choose NewElec for Your Protection and Control Relays
Choose NewElec for state-of-the-art Switchgear solutions tailored to your needs, backed by technical and functional expertise. Our range of motor protection relays, Earth Leakage Protection Relays, and Integration ready solutions enhance your operations and offer insight on motor health and performance. We offer feature-rich products with a 20 to 30-year lifespan.
Innovation drives us at NewElec. We develop products that push boundaries and meet future needs. Our commitment to innovation, quality, and customer support ensures reliable solutions when you need them.
Feature-Rich Product:
Known as the “Best Kept Secret” in the market, our products offer a wide range of features that set them apart from the competition.
Long Lifespan:
Designed for a 20 to 30-year lifespan, our products reduce long-term costs and provide lasting value.
Liability Management
We offer guidance and support to help you manage liability risks without creating additional issues.
Knowledge Source:
Positioned as a valuable source of industry knowledge and information, we provide our customers with remote or on-site support they need to succeed.
Event and Fault Records:
Time-stamped and exportable event and fault record capabilities help you monitor and manage your operations more effectively.
Comprehensive Protection:
Our products include free Front-End Software for low/medium voltage motor-driven applications, ensuring that your operations are safe and reliable.
Commitment to Quality:
At NewElec, quality is our top priority. We are committed to providing products that meet the highest standards of safety and reliability. Our rigorous testing and quality control processes ensure that every product we produce is of the highest quality, providing you with the confidence you need to trust our solutions.
Customer Support:
Our relationship with customers extends beyond the sale, contributing to our high level of client retention. We offer ongoing support and assistance to ensure that our products continue to meet your needs. Our team of experts are always available to provide guidance and support, helping you maximise the benefits of our products.
Why Farmers and Processors Trust NewElec
Farmers and agro-processors trust NewElec because our solutions are purpose-built for the realities of African agriculture. Our relays are engineered to perform reliably in environments where power conditions are unpredictable and equipment is often located in remote, outdoor settings. With built-in monitoring capabilities, users gain real-time visibility into system performance, helping them respond quickly to any issues. Our nationwide support network ensures that expert assistance is always readily available, while our diagnostic tools facilitate fast and efficient fault identification and recovery. We partner closely with each client to configure systems that deliver the right balance of protection, control, and long-term value.
Let’s Talk About Protecting Your Equipment
Whether you’re looking to protect a single pump or streamline an entire processing line, NewElec has the right solution for your operation. Our team is ready to help you choose a system that protects your equipment, reduces risk, and supports your goals for efficiency.
Contact us today or explore our product range to get started.
Transform Your Operations with Motor Protection Relays from NewElec
At NewElec, we are proud of our history and excited about our future. We invite you to join us on our journey as we continue to lead the way in Motor Protection solutions. Partner with us to access cutting-edge products and exceptional service tailored to your needs. Our offerings include advanced Motor Protection Relays, Earth Leakage Relays, Feeder Protection Relays, and Power Quality Monitoring Relays.
Contact us today to learn more about how NewElec can support your mining or plant operations and enhance your efficiency while protecting your switchgear and drives.
Frequently Asked Questions (FAQs)
How can I monitor my pumps remotely?
Our relays offer remote diagnostics via PC software, SCADA systems, or Bluetooth for on-site wireless access.
What motor sizes do you support?
NewElec relays cover a wide range—from small motors under 0.1Amp/2kW to industrial-grade systems over 300 Amps/330kW.
Is support available in rural areas?
Yes. We have a national footprint of technicians and provide support and training across all major agricultural regions.
Are your products weatherproof?
Selected relays are designed for an IP65-rated environment in mind, making them suitable for use in outdoor and exposed environments.
